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A special place in the book is occupied by a purely theoretical approach to the phenomena of Ukrainian cinema offered by V. Horpenko. The author considers the history of cinema as an architectural typology, focusing on the analysis of a variety of types, genres, stylistic directions, on the transformation of life observations into specific, concrete forms of artistic works. Studying the director's score of various screen works based on their genre and stylistic features, the author singles out separate systems of language production in cinema - epic, lyrical, lyrical-epic and dramatic, seeing in their manifestation and interaction in specific screen texts the key to creating a scientific history of cinema.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

("Chained with one chain", "OnBerezi", "Nuremberg Trial" ). Ownmakes the best tapesA. Hitchcock ("Vertigo", "Psycho", "Birds"), The film "Birds" in American cinema wasa new film genre was launched - a disaster film based on the struggle of man withnatural elements (fire, water, earthquake) andrepresentatives of the animal world.At the same time, young people are increasingly actively asserting themselvescinematographers . In the beginning"conflict of generations" the films "Marty" by D. Mann and "Twelveangry men" by S. Lumet,however, he threw the most serious challenge to "old Hollywood".the idol of the youth of that time J. Dean -performer of the main role ina film with a symbolic title"Rebel without an ideal".Among the prominent actors of the second half of the 50s -early 60shas a special placeMy favorites are newgenerations of Americans of different social classes Marilyn Monroe.Today, films with her participation ("All about Eve", "Niagara", "Only in jazzgirls" etc.) quiteare often shown on television. Documentaries and feature films are devoted to the life of the actresstapes, books have been written about her, but the mystery of the death of Marilyn Monroe, which is not yet knownrevealed, continues to worry future generationsher fans.In the second half of the 60s- the first half of the 70sHollywood is going through a thematic periodrenewal.