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The literature and social activities of J. Osborn and J. Kerouac had a significant influence on the American film process of the 60s, which determined the figurative and thematic orientation of the "counterculture" phenomenon. The tendency to the emergence of new directions occurs in the 60s of the XX century. and in the countries of Eastern Europe, in particular, in Russia, there is a "movement of the sixties", which in the art of cinema is associated with the work of M. Khutsiev - "Zastava Ilyich" and "July Rain"; A. Tarkovsky - "Ivan's Childhood"; G. Danelia - "I walk around Moscow", "Don't be sad", and became a cinematic reflection on the "Khrushchev thaw".

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

At the same time as the Lumiere brothers, J. Méliès began his search in cinema, with whose name the emergence of the feature film phenomenon is associated ("Red Riding Hood", "Blue Beard", "Journey to the Moon", etc.). It is in the bowels of game cinema that a system of genres will begin to form, among which melodrama, comic drama, and adventure film were particularly popular. They existed on the screen both independently and complemented each other.