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Film festivals Today, the Ukrainian film industry is at the stage of its heyday and is reaching the level of popularity. This is confirmed by the large number of events that support and promote Ukrainian cinema. An example of one of these events is the "Modern Ukrainian Cinema" festival, which took place on the territory of the Mykhailo Hrushevsky Odesa Regional Scientific Library. Everyone who wanted to could watch modern Ukrainian cinema for free, which was presented at international film festivals: "Home" (2019, drama), "My thoughts are quiet" (2019, tragicomedy), "Myth" (2017, documentary), "Cool 1918" ( 2018, historical), "The city in which money does not circulate" (2018, fantasy).

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

Our editors conducted a survey in which 100 respondents of different ages and genders took part. According to the results, 75% of the respondents claim that they mostly do not watch Ukrainian cinema and have a neutral attitude towards it, although their further answers let us understand that they still watch Ukrainian cinema without identifying it with Ukraine. When asked to mention Ukrainian film works, 40% of respondents could not give an answer. Among the 60% of respondents who were able to remember Ukrainian cinema, the following films were most often mentioned: "Squat32" (2019, romantic drama), "Mykyta Kozhumyak" (2016, cartoon), "Devoted" (2020, historical drama), "Mad Wedding" (2018, comedy), "I, You, He, She" (2018, comedy).