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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

In classic films of the western genre, the action takes place in the American Wild West in the 19th century. The conflict usually unfolds between a gang of criminals, representatives of the authorities and bounty hunters. As in a conventional action movie, the dispute is resolved through violence, which is inevitably accompanied by gunfire. In westerns there is an atmosphere of aspiration for independence, characteristic of the inhabitants of the western part of the United States.

Film festivals Today, the Ukrainian film industry is at the stage of its heyday and is reaching the level of popularity. This is confirmed by the large number of events that support and promote Ukrainian cinema. An example of one of these events is the "Modern Ukrainian Cinema" festival, which took place on the territory of the Mykhailo Hrushevsky Odesa Regional Scientific Library. Everyone who wanted to could watch modern Ukrainian cinema for free, which was presented at international film festivals: "Home" (2019, drama), "My thoughts are quiet" (2019, tragicomedy), "Myth" (2017, documentary), "Cool 1918" ( 2018, historical), "The city in which money does not circulate" (2018, fantasy).