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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The second period - the flowering of the artist's talent - led to the creation of O. Dovzhenko's "Slavic trilogy": "Zvenigora", "Arsenal". "Earth", which testified to the mythopoetic vision of the director, which was reflected in the visual construction of these tapes and had a significant impact on the further development of world cinema. The film "Ivan" performed the function of a "plastic bridge" to the third period in the work of O. P. Dovzhenko - the period of "two Stalinist decades", which resulted in the films "Aerograd", "ITsors", "Michurin". In the work of the director, ancient Slavic mythological ideas, the specifics of Ukrainian national self-awareness, and the philosophical understanding of common human meaningful life problems were organically combined, which led to the introduction of O. P. Dovzhenko's characters into the European cultural context.

The cinema of independent Ukraine becomes the object of research by I. Zubavina. It must be said that the author set himself a difficult task: the material, one might say, is still pulsating, having "not stood up" in numerous studies. But the author decently overcomes these difficulties, singling out the most noticeable and expressive tendencies manifested in film productions created at domestic studios. I. Zubavina observes how the breath of time changes the aesthetics of national cinema, how painfully these changes sometimes occur, but the author does not doubt their regularity and necessity.

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In the second half of the 70s- the first half of the 80sfilmmakers are trying to understandVietnamese tragedy. INa genius forever remained in the treasury of the world cinematographyepisode - flightAmerican x helicopters to the music of "Flight of the Valkyries" fromoperas by R. Wagner"Ring of the Nibelung" ,which symbolizes impendinginevitable tragedy.In the specified period, the genre palette of American cinema was enriched.Simultaneously with melodramas, newa kind of action movie ("Superman" by R. Zonner, "Konai,barbarian" by J. Milius), ironic comedies ("Interiors ", "Manhattan" by V. Allen andetc.) onpolitical tapes appear on the screens ("Justice for all"S. Pollak), space films("Star Wars" by J. Lucas") and others.A special place in the US film arts of the second half of the 70s and early 80ssit for yearsfilms that make sense of the phenomenon of the film and television industry and the fate of people who were associated with themown life.

Hollywood is notonly movie studios andabode of the stars, thisalso a huge television business,record companies, commercial publishing houses , tourist offices.In a word, gigantica machine that continuously delivers entertainment and100% subject to lawsbusiness world. There is no profit herefrom the box office is only a thin onetop layer ANDthe lion's share of profits to companiesprovide product placement(let's remember, for example , howin the film "The Matrix" ineveryone flashes before our eyes every secondpossible products of the Samsung brand, andlet's try to imagine how much she earned from thisfilm studio), sale of rights tofilms for airlines, use of heroes ingames/comics/advertisements , releasesouvenir products.Let's not forget, no matter howI wanted to forget about it, that Hollywood cinema is quietalso serves state interests. Often the customer of that orthere is another tapePentagon. "The green onesberet" by John Ray, "The best shooter" by Tony Scott,"Pearl Harbor" by Michael Bay, "A Dayindependence " by Roland Emmerich, "Thirty minutes aftermidnight" Kathryn Bigelow, "Man fromof steel" by Zack Snyder and many other films in whichor else a good word soundsabout the state and its military power, removedto order and with solid financial participationPentagon.