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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

Our editors conducted a survey in which 100 respondents of different ages and genders took part. According to the results, 75% of the respondents claim that they mostly do not watch Ukrainian cinema and have a neutral attitude towards it, although their further answers let us understand that they still watch Ukrainian cinema without identifying it with Ukraine. When asked to mention Ukrainian film works, 40% of respondents could not give an answer. Among the 60% of respondents who were able to remember Ukrainian cinema, the following films were most often mentioned: "Squat32" (2019, romantic drama), "Mykyta Kozhumyak" (2016, cartoon), "Devoted" (2020, historical drama), "Mad Wedding" (2018, comedy), "I, You, He, She" (2018, comedy).

The essay devoted to the history of animated cinema belongs to O. Shupyk, the author of numerous articles and books about Ukrainian animation. Having chosen the historical-theoretical aspect of presenting the material, the author singles out the main periods of formation and development of domestic animation. Paying attention to the development of new genre and stylistic solutions, O. Shupyk emphasizes the dynamic development of this type of cinematography, the appearance in its aesthetic space of philosophical parables, eccentric comedies, satirical-grotesque films on modern themes. Moreover, attention is not lost to national thoughts, fairy tales, legends, which were resolved in the folklore-epic vein. The process of changing generations, which resulted in a kind of fruitful competition, does not pass by the author's attention: the youth grew up "on the shoulders" of their predecessors, the "living classics" often followed the path of the searches that young artists were making.