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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

A characteristic feature of French cinematography in the 30s–60s of the 20th century. was his constant connection with the processes taking place in the philosophical environment. Thus, the creativity of the country's leading cinematographers (M. Carnet, J. Renoir, A. René, etc.), who worked in different historical periods and held different aesthetic positions, was stimulated by the concepts of the outstanding European theoretician A. Bergson. The American "counterculture", which was based on the concept of neo-Freudianism, the idea of ​​youth rebellion, was represented by A. Penn's films "The Chase" and "Little Big Man"; M. Nichols "Graduate"; D. Hopper's "Light Rider"; M. Forman - "One Flew Over the Cuckoo's Nest" etc.

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.