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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.

In the second half of the 70s- the first half of the 80sfilmmakers are trying to understandVietnamese tragedy. INa genius forever remained in the treasury of the world cinematographyepisode - flightAmerican x helicopters to the music of "Flight of the Valkyries" fromoperas by R. Wagner"Ring of the Nibelung" ,which symbolizes impendinginevitable tragedy.In the specified period, the genre palette of American cinema was enriched.Simultaneously with melodramas, newa kind of action movie ("Superman" by R. Zonner, "Konai,barbarian" by J. Milius), ironic comedies ("Interiors ", "Manhattan" by V. Allen andetc.) onpolitical tapes appear on the screens ("Justice for all"S. Pollak), space films("Star Wars" by J. Lucas") and others.A special place in the US film arts of the second half of the 70s and early 80ssit for yearsfilms that make sense of the phenomenon of the film and television industry and the fate of people who were associated with themown life.