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New Ukrainian film art The rapid growth of Ukrainian cinema began relatively recently. Even at the beginning of the 21st century, new Ukrainian films remained invisible to the Ukrainian audience, and there was not even a word about the world one. In recent years, the situation has changed radically. The film is noticed, it regularly appears on the big screens and enters world film festivals. The Law "On State Support of Cinematography in Ukraine", adopted in 2017, unlike its previous version, increased the possibilities of state funding. New mechanisms aimed at supporting cinematography are being implemented: strengthening the protection of copyright and audiovisual rights on the air, financing of television series. Such initiatives should form a balanced system of the film process and everything related to it: film education, film production and film distribution. The law makes it possible to partially recover qualified expenses for the promotion of cinematography at the national level. In this way, film studios and cinemas "on wheels" are supported in small cities of Ukraine.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The 1960s and 1970s were rich in monographic publications, which covered specific problems of domestic cinema. In the 70s, the works of I. Kornienko "Half a century of Ukrainian Soviet cinema" (1970), "Cinema of Soviet Ukraine" (1975) were published. The appearance of these books made it possible to create an academic history of Ukrainian cinema. Of the planned three volumes, only two were published. And there was a certain regularity in this. The fast-moving course of events, the change in social attitudes made the third volume obsolete already in the manuscript. Did this mean the rewriting of history, about which some learned men lamented? Probably not. It's just that history began to reveal its secrets, which had been carefully hidden for a long time. And artistic phenomena, accompanied, it would seem, by a fixed look, suddenly appear in their other renewed quality.