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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

On October 6, 1927, the premiere of the first film in which the audience could hear the actors took place, it was the film "The Jazz Singer". The era of sound cinema and the "Golden Age" of Hollywood began. The concept of "movie star" appeared. In 1929, the film "The Jazz Singer" was awarded a special "Oscar" award for the creation of the first sound film. Over the next thirty years, thousands of films were released. The main genres of American cinema were clearly defined - westerns, comedies, melodramas, musicals, thrillers, etc.

A special place in this period was occupied by the phenomenon of film comedy, represented by the work of H. Aleksandrov (1903–1983) - "Funny Boys", "Volga-Volga", "Circus" and I. Pyryev (1901–1968) - "Bagata the bride", "Swineherd and Shepherd".