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Hollywood is notonly movie studios andabode of the stars, thisalso a huge television business,record companies, commercial publishing houses , tourist offices.In a word, gigantica machine that continuously delivers entertainment and100% subject to lawsbusiness world. There is no profit herefrom the box office is only a thin onetop layer ANDthe lion's share of profits to companiesprovide product placement(let's remember, for example , howin the film "The Matrix" ineveryone flashes before our eyes every secondpossible products of the Samsung brand, andlet's try to imagine how much she earned from thisfilm studio), sale of rights tofilms for airlines, use of heroes ingames/comics/advertisements , releasesouvenir products.Let's not forget, no matter howI wanted to forget about it, that Hollywood cinema is quietalso serves state interests. Often the customer of that orthere is another tapePentagon. "The green onesberet" by John Ray, "The best shooter" by Tony Scott,"Pearl Harbor" by Michael Bay, "A Dayindependence " by Roland Emmerich, "Thirty minutes aftermidnight" Kathryn Bigelow, "Man fromof steel" by Zack Snyder and many other films in whichor else a good word soundsabout the state and its military power, removedto order and with solid financial participationPentagon.

The last three decades of the 20th century. become a prime time for outstanding artists of our time: F. Fellini - "Rome", "Amarcord", "A ship sails..."; M. Antonioni - "Zabrisky Point", "Profession: reporter"; L. Visconti - "Death of the Gods", "Death in Venice", "Ludwig", "Family portrait in the interior" (Italy); I. Bergman – "Snake's Egg", "Autumn Sonata", "Fanny and Alexander" (Sweden); A. Kurosawa - "Seven Samurai", "Shadow of the Warrior", "Wound" (Japan); A. Tarkovsky - "Andrii Rublev", "Solyarke", "Stalker", "Nostalgia" (Russia).

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.