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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

A separate milestone of Ukrainian cinema is the screen adaptation of works of classical literature: "Shadows of Forgotten Ancestors" (1964), "Ukraine on Fire" (1967), "Stone Cross" (1968), "Natalka Poltavka" (1978), "Black Council" (2000 ) etc. Such films primarily convey the Ukrainian flavor: scenery, picturesque landscapes of Ukrainian lands, language diversity. Films based on the motives, or completely based on the plots of the classical literary heritage, supposedly remind Ukrainians that literature is easily used on big screens. Although the films have been shot since the 60s of the 20th century, their popularity has not waned.

The cinema of independent Ukraine becomes the object of research by I. Zubavina. It must be said that the author set himself a difficult task: the material, one might say, is still pulsating, having "not stood up" in numerous studies. But the author decently overcomes these difficulties, singling out the most noticeable and expressive tendencies manifested in film productions created at domestic studios. I. Zubavina observes how the breath of time changes the aesthetics of national cinema, how painfully these changes sometimes occur, but the author does not doubt their regularity and necessity.