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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

The appearance of scientific investigations, articles on the pages of such magazines as "Kino-Kolo", "Kino-Teatr", the publication of monographs devoted to certain problems of domestic cinema, became the basis for an in-depth generalization of the research of film studies and gave rise to the publication of "Essays on the History of Cinematography of Ukraine" under the auspices of the Institute of Contemporary Art Problems, Academy of Arts of Ukraine.

The world cinematography of the 1970s and 1990s is associated with the work of its outstanding personnel, who in their films turned to various philosophical and aesthetic concepts that helped them to protest against spirituality, to affirm the ideals of humanism, and the values ​​of high human feelings.