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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

The last three decades of the 20th century. become a prime time for outstanding artists of our time: F. Fellini - "Rome", "Amarcord", "A ship sails..."; M. Antonioni - "Zabrisky Point", "Profession: reporter"; L. Visconti - "Death of the Gods", "Death in Venice", "Ludwig", "Family portrait in the interior" (Italy); I. Bergman – "Snake's Egg", "Autumn Sonata", "Fanny and Alexander" (Sweden); A. Kurosawa - "Seven Samurai", "Shadow of the Warrior", "Wound" (Japan); A. Tarkovsky - "Andrii Rublev", "Solyarke", "Stalker", "Nostalgia" (Russia).

Yuriy Shevchuk, founder and director of the Ukrainian Film Club of Columbia University, in his article " Language in the Modern Cinema of Ukraine", described this phenomenon as follows: "Ukrainian film aphorisms were included in the Russian collection "Flying Phrases and Aphorisms of the National Cinema" entirely according to the logic of colonialism, becoming a fact of imperial culture . Thus, a change in language causes a change in the national identity of a cultural product. Ukrainian film aphorisms, like entire films translated into Russian, ceased to belong to the people who created them, and became Russian not only for Russians, but also in the minds of Ukrainians themselves."