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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

However, the worldwide fame of the cinematography of the Soviet period of the 20s of the 20th century was undoubtedly associated with the names of its classics - S. M. Eisenstein (1898–1948), V. I. Pudovkin (1893–1953) and our great compatriot O. P. Dovzhenka. S. M. Eisenstein's creative output was presented not only by his films "Strike", "Battleship "Potemkin", "October", which contributed to the enrichment of the film language and cinematic image in the art of cinema in general, but also by significant theoretical developments in the field of "intellectual cinema", installation problems, etc.

The appearance of scientific investigations, articles on the pages of such magazines as "Kino-Kolo", "Kino-Teatr", the publication of monographs devoted to certain problems of domestic cinema, became the basis for an in-depth generalization of the research of film studies and gave rise to the publication of "Essays on the History of Cinematography of Ukraine" under the auspices of the Institute of Contemporary Art Problems, Academy of Arts of Ukraine.