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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Each era, each generation examines and studies the history of art from its own point of view. This constitutes the same subjective knowledge of objective truth. The history of Ukrainian cinema began in the 20th century. already at the end of the 20s. One of the first books that highlighted the history of domestic cinema was Ya. Savchenko's book "The Birth of Ukrainian Soviet Cinema" (1930). Years of repressions and wartime disasters did not contribute to the emergence of fundamental works of film studies. And only at the end of the 1950s, three books of essays "Ukrainian Soviet Cinema" published by the Academy of Sciences of the Ukrainian SSR appeared. Its authors I. Kornienko, A. Zhukova, G. Zhurov, A. Romitsyn provide a systematic picture of Ukrainian cinema from the post-revolutionary years to the post-war years. It is interesting that in the early 1960s, the American film critic B. Berest published his work "The History of Ukrainian Cinema" (1962), which was largely polemical about the point of view of Soviet historians.

The French "new wave" is directly associated with the work of J.L. Godard - "On the Last Breath"; F. Truffaut - "400 blows"; A. Rene - "Hiroshima, my love." The films of these directors were characterized by improvisation, reportage, which enabled artists to depict the absurdity of the world, the cruel laws of society that oppress the individual. The French invariance of the philosophy of existentialism, which was represented by the concepts of J.-P. Sartre, A. Camus and S. de Beauvoir.