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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

Ukrainian cinematography was started way back in 1896, more than 125 years ago. The first film was shot by Alfred Fedetsky in Kharkiv in 1896, but it was not like the cinema we are used to. The tape was entitled "Transfer of the Miraculous Icon of the Mother of God from the Kuryaz Monastery to the Kharkiv Pokrovsky Monastery." She (title) immediately describes the plot of this two-minute long work. Thanks to this tape, A. Fedetskyi became the first Ukrainian cameraman of documentary films. A little later in the same year, he organized the first public screening for Ukraine, where he demonstrated three-minute documentary stories. At the same time, screenings of French films started in Lviv.