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A text dedicated to television (by I. Pobedonostseva) stands a little apart from the general picture. And yet its appearance seems quite logical in the general structure of the book. After all, today most of the films become the achievement of a wide audience precisely thanks to their demonstration on the TV screen. In addition, television makes it possible to introduce the younger generation to the heritage of cinematic classics. Essays are thought to be just the beginning. They will become the foundation of the publication, built on a systematic and consistent presentation and analysis of the processes and phenomena of domestic cinema.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Oleksandr Petrovych Dovzhenko (1894–1956) is a Ukrainian film director, writer, artist, founder of Ukrainian film art. A specific feature of O. P. Dovzhenko's work is the movement from the mythological structures of the ancient Slavic worldview to "social order" and social myth-making, which determined the peculiarity of the periodization of the director's legacy. The first period is the stage of apprenticeship in the work of O. Dovzhenko, which is associated with the paintings "The Berry of Love". "Vasya the reformer" and "The Diplomat's Bag".