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An important event in the development of cinema art in the 30s was the invention of sound. This new discovery actively influenced the development of the system of cinematic expressiveness, became an important component of the film image and led to the emergence of musical film genres: musicals, film operas, etc. At the same time, analyzing this period in the history of world cinema, it is necessary to remember that the 30s of the 20th century. were associated with acute social cataclysms. On the one hand, the Great Depression, which stunned the USA, and on the other hand, the imminent danger of fascism and totalitarianism, which loomed over Europe, gave rise to feelings of insecurity, fear, and tragic foreboding in the artists of the 1930s.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Visconti Luchino(1906-1976) - Italian film director, one of the bright representatives of European elite cinema. A characteristic feature of his creative heritage is a clearly expressed thematic orientation. The leitmotif of all the director's films became the themes of family, beauty and tragic loneliness, the peculiarities of which interpretation were stimulated by the heuristic potential of the artist's biography. Paintings by L. Visconti "The Earth Trembles", "The Most Beautiful", "Rocco and His Brothers", "Death of the Gods", "Death in Venice", "People", "Family Portrait in the Interior" and "Innocent", despite stylistic differences and time distance, make up a kind of cycle. If the themes of family and tragic loneliness were the object of artistic understanding of many directors of the world, the interpretation of the theme of beauty became a feature of L. Visconti's work. Peculiarities of worldview,