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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

An important event in the development of cinema art in the 30s was the invention of sound. This new discovery actively influenced the development of the system of cinematic expressiveness, became an important component of the film image and led to the emergence of musical film genres: musicals, film operas, etc. At the same time, analyzing this period in the history of world cinema, it is necessary to remember that the 30s of the 20th century. were associated with acute social cataclysms. On the one hand, the Great Depression, which stunned the USA, and on the other hand, the imminent danger of fascism and totalitarianism, which loomed over Europe, gave rise to feelings of insecurity, fear, and tragic foreboding in the artists of the 1930s.

Film festivals Today, the Ukrainian film industry is at the stage of its heyday and is reaching the level of popularity. This is confirmed by the large number of events that support and promote Ukrainian cinema. An example of one of these events is the "Modern Ukrainian Cinema" festival, which took place on the territory of the Mykhailo Hrushevsky Odesa Regional Scientific Library. Everyone who wanted to could watch modern Ukrainian cinema for free, which was presented at international film festivals: "Home" (2019, drama), "My thoughts are quiet" (2019, tragicomedy), "Myth" (2017, documentary), "Cool 1918" ( 2018, historical), "The city in which money does not circulate" (2018, fantasy).