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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Steven Spielberg –an outstanding American director, a pupil of the Californianuniversity . Yourcreative path beganon television The cinematic debut of S.Spielberg had a film "Duel", in whichin an allegorical form (a big truck is chasingpassenger car) the director condemned any manifestations of violence . This onetape became forSpielberg symbolically , to be surethereby defining the leitmotif of his work- confirmationideals of humanism, which found their embodiment in films of all genres, in which the director worked, – "Shchelep i" (film-kata stanza).The impeccable professional skill of S. Spielberg's films determined the highevaluation of itcreativity on the part of specialists, and most importantly -great interest of the audience . It is indicative of thisofficial sociological fact: afterrelease on the screens of the thirdparts of the adventures of Indiana Jonesincreased sharplycompetition forarchaeological departmentAmerican universities .The real creative triumph of S. Spielberg was the picture"Schindler's List " -or notthe highest achievement of world cinema inunderstanding and tragediesgenocide is terribleof a crime against humanity committedfascists.

In recent years, Ukrainian feature films have shaken up the film industry. The film "Donbas" jointly produced by Ukraine, France, Germany, the Netherlands and Romania won the prize of the Cannes program in 2018 and was nominated by Ukraine for the "Oscar" in the category "Best Foreign Language Film". "Mountain Woman: At War" produced by Ukraine, Iceland and France was also presented at the Cannes Film Festival of the same year.