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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

On October 6, 1927, the premiere of the first film in which the audience could hear the actors took place, it was the film "The Jazz Singer". The era of sound cinema and the "Golden Age" of Hollywood began. The concept of "movie star" appeared. In 1929, the film "The Jazz Singer" was awarded a special "Oscar" award for the creation of the first sound film. Over the next thirty years, thousands of films were released. The main genres of American cinema were clearly defined - westerns, comedies, melodramas, musicals, thrillers, etc.

This film forever engraved the director's name in the list of outstanding artists20th century worldcinematography In front of it, F. F. Coppola, U.Friedkin, S. Lumet and others.Thematic update by Gollywood was conditioned by the need forchanging the hero. Yes, inthe second half of the 60s -in the first half of the 70s appear on the screen like thiscalled antiheroes. Unlikelegendary x handsome men, "knights without fear"reproach" of the 30s,new heroes havecertainhuman weaknesses, but under any conditions they do not lose their sense of self-worth. Such imagesembodied by outstanding actors, known to the whole world as the brilliant Hollywood four - D. Hoffman,R. De Niro, J. Nicholson, Al Pacino.Al Pacino, outstandingAmerican and actorof Italian origin, pupil of the Higherschool of performing arts of TV, organically combines work in the theater in its activitiesand cinema.However, the worldwide fame of Al Pacinoidentified with cinema.