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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The theoretical basis of the Western avant-garde became the psychoanalytic concept of 3. Freud, the main task of which was to penetrate into the hiding place of the human psyche and explain the specifics of the unconscious. The experiments of the French avant-garde and German expressionists became vivid film illustrations of psychoanalytic theory.

A kind of alternative to the European cinema of the 20s was American film art, which was characterized by a realistic reflection of reality in the films of E. von Stroheim (1885–1957) - "Greed"; K. Vidora (1894–1982) - "Crowd"; in the tragicomedies of Ch. Chaplin - "Pilgrim", "Parisian Woman", "Gold Rush" and others.