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The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

In films in the genre of fantasy, the original ideological and aesthetic guideline is the superiority of imagination over reality. A picture of a "wonderful world" is created, contrasted with everyday reality and familiar, everyday notions of plausibility. Fantasy and horror films are closely related genres of cinematography. Most of the popular plots of film fiction are borrowed from legends and myths. However, cinematography has its advantages over books: it is able to realize any ideas in a visual form, impressive with unique special effects. Film fiction is divided into "science fiction", "fantasy" and "horror films".