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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Ch. Chaplin's films are works that made a significant contribution to the development of the visual system of the cinematography, its montage structure and fulfilled the ultimate task of art - won the love and recognition of viewers all over the world. The 20s of the XX century. entered the history of world cinema as an extremely interesting period of experimentation and innovation. There was a process of finding new forms, visual means and techniques, awareness of the montage-poetic nature of cinematography, that is, in the bowels of cinema, its own aesthetic system was formed.

Wide use of archival materials seems to us to be especially valuable in scientific research. This concerns the historical exploration of the Kharkiv researcher V. Myslavsky, dedicated to the first decade of game cinema. The author "equipped" his essay with numerous references to pre-revolutionary film magazines and beautiful iconographic material. Footage from "pre-revolutionary" films is all the more valuable because the tapes themselves have hardly survived.