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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

The 20s of the 20th century were marked by the creation of Ukrainian film studios. Many tapes were shot under their guidance, which became famous all over the world. A film was shot on the territory of the Odesa Film Studio, which later became a business card of the city and was included in the top ten films of world cinema. We are talking about "Battleship Potemkin" by Sergei Eisenstein. It is impossible not to mention the films of Oleksandr Dovzhenko, the central figure of Ukrainian cinema. O. Dovzhenko's style gave birth to a new direction of "Ukrainian poetic cinema": "Zvenigora", "Arsenal", "Zemlya". The latter takes the 2nd position in the list of the 100 best films in the history of Ukrainian cinema and is included in the top 12 films of all times and nations. Such a top was formed based on the results of a survey of 117 film historians and film experts from 26 countries of the world at the Fifth World Exhibition held in Brussels in 1958.