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Yuriy Shevchuk, founder and director of the Ukrainian Film Club of Columbia University, in his article " Language in the Modern Cinema of Ukraine", described this phenomenon as follows: "Ukrainian film aphorisms were included in the Russian collection "Flying Phrases and Aphorisms of the National Cinema" entirely according to the logic of colonialism, becoming a fact of imperial culture . Thus, a change in language causes a change in the national identity of a cultural product. Ukrainian film aphorisms, like entire films translated into Russian, ceased to belong to the people who created them, and became Russian not only for Russians, but also in the minds of Ukrainians themselves."

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The appearance of "Essays" was a qualitatively new step in the development of domestic film studies. A wide range of scientists belonging to different schools and directions in film studies took part in the work. The authors did not set themselves the goal of consistently covering all stages of the formation and development of cinematography on the territory of Ukraine. But, without a doubt, the compilers and authors managed to focus on key moments, trace the most important regularities of the filmmaking process. Issues that have remained on the margins of the historical science of cinema have come into focus. Separate chapters are devoted to both local phenomena and entire historical stages, and the authors mostly build their research on a solid theoretical foundation.