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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Each era, each generation examines and studies the history of art from its own point of view. This constitutes the same subjective knowledge of objective truth. The history of Ukrainian cinema began in the 20th century. already at the end of the 20s. One of the first books that highlighted the history of domestic cinema was Ya. Savchenko's book "The Birth of Ukrainian Soviet Cinema" (1930). Years of repressions and wartime disasters did not contribute to the emergence of fundamental works of film studies. And only at the end of the 1950s, three books of essays "Ukrainian Soviet Cinema" published by the Academy of Sciences of the Ukrainian SSR appeared. Its authors I. Kornienko, A. Zhukova, G. Zhurov, A. Romitsyn provide a systematic picture of Ukrainian cinema from the post-revolutionary years to the post-war years. It is interesting that in the early 1960s, the American film critic B. Berest published his work "The History of Ukrainian Cinema" (1962), which was largely polemical about the point of view of Soviet historians.

A kind of alternative to the European cinema of the 20s was American film art, which was characterized by a realistic reflection of reality in the films of E. von Stroheim (1885–1957) - "Greed"; K. Vidora (1894–1982) - "Crowd"; in the tragicomedies of Ch. Chaplin - "Pilgrim", "Parisian Woman", "Gold Rush" and others.

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Hollywood is notonly movie studios andabode of the stars, thisalso a huge television business,record companies, commercial publishing houses , tourist offices.In a word, gigantica machine that continuously delivers entertainment and100% subject to lawsbusiness world. There is no profit herefrom the box office is only a thin onetop layer ANDthe lion's share of profits to companiesprovide product placement(let's remember, for example , howin the film "The Matrix" ineveryone flashes before our eyes every secondpossible products of the Samsung brand, andlet's try to imagine how much she earned from thisfilm studio), sale of rights tofilms for airlines, use of heroes ingames/comics/advertisements , releasesouvenir products.Let's not forget, no matter howI wanted to forget about it, that Hollywood cinema is quietalso serves state interests. Often the customer of that orthere is another tapePentagon. "The green onesberet" by John Ray, "The best shooter" by Tony Scott,"Pearl Harbor" by Michael Bay, "A Dayindependence " by Roland Emmerich, "Thirty minutes aftermidnight" Kathryn Bigelow, "Man fromof steel" by Zack Snyder and many other films in whichor else a good word soundsabout the state and its military power, removedto order and with solid financial participationPentagon.

At the same time as the Lumiere brothers, J. Méliès began his search in cinema, with whose name the emergence of the feature film phenomenon is associated ("Red Riding Hood", "Blue Beard", "Journey to the Moon", etc.). It is in the bowels of game cinema that a system of genres will begin to form, among which melodrama, comic drama, and adventure film were particularly popular. They existed on the screen both independently and complemented each other.