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Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.

Cinematography has its own genre-genre structure. Unlike other forms of art, the birth date of cinematography can be named absolutely precisely - December 28, 1895. It was on this day in Paris that the brothers O. and L. Lumiere demonstrated their first film program, which contained short documentary sketches: "The exit of workers from factories", "Arrival of the train", etc. The films of the Lumière brothers started the trend towards creating documentary cinema, because in all their pictures a certain immediacy of real reality was recorded.

Yuriy Shevchuk, founder and director of the Ukrainian Film Club of Columbia University, in his article " Language in the Modern Cinema of Ukraine", described this phenomenon as follows: "Ukrainian film aphorisms were included in the Russian collection "Flying Phrases and Aphorisms of the National Cinema" entirely according to the logic of colonialism, becoming a fact of imperial culture . Thus, a change in language causes a change in the national identity of a cultural product. Ukrainian film aphorisms, like entire films translated into Russian, ceased to belong to the people who created them, and became Russian not only for Russians, but also in the minds of Ukrainians themselves."