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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The Western avant-garde of the 1920s is vividly represented in French cinematography, in particular in the films of R. Clair (1890–1981) - "Paris Fell Asleep." "Intermission"; A. Hansa (1889–198'!) – "Wheel", "Napoleon"; in the surrealist tapes of L. Beunuel ([900_1983) – "Andalusian Dog", "The Golden Age" and in the cinema of Germany, in the depths of which the direction that was called film expressionism arose. Its prominent representatives were R. Wiene (1881–1938) – the director of the film “Cab!net of Dr. Caligari”, which is considered a manifesto of this direction, F. Lang (1890–1976) – “The Nibelungen”, “Weary Death”: F. Murnau (1889–1931) – "Nosferatu", "The Last Man".