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The literature and social activities of J. Osborn and J. Kerouac had a significant influence on the American film process of the 60s, which determined the figurative and thematic orientation of the "counterculture" phenomenon. The tendency to the emergence of new directions occurs in the 60s of the XX century. and in the countries of Eastern Europe, in particular, in Russia, there is a "movement of the sixties", which in the art of cinema is associated with the work of M. Khutsiev - "Zastava Ilyich" and "July Rain"; A. Tarkovsky - "Ivan's Childhood"; G. Danelia - "I walk around Moscow", "Don't be sad", and became a cinematic reflection on the "Khrushchev thaw".

The further development of the world film process in the 1940s and 1960s was associated with the emergence of various directions that testified to the interesting searches and experiments that took place in its bowels. Prominent artists of world cinema stood near their origins. Thus, the phenomenon of "Italian neorealism" was associated with the names of R. Rossellini - "Rome - an open city", "Paisa"; V. De Sica - "Bicycle Thieves", "Umberto D.", "The Roof"; D. De Santis - "There is no peace under the olives", "Rome, 11 o'clock"; L. Visconti - "The Earth Trembles", "The Most Beautiful", whose creativity was stimulated by the artistic heritage of the outstanding Italian writer J. Verga.

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.