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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The cinema of independent Ukraine becomes the object of research by I. Zubavina. It must be said that the author set himself a difficult task: the material, one might say, is still pulsating, having "not stood up" in numerous studies. But the author decently overcomes these difficulties, singling out the most noticeable and expressive tendencies manifested in film productions created at domestic studios. I. Zubavina observes how the breath of time changes the aesthetics of national cinema, how painfully these changes sometimes occur, but the author does not doubt their regularity and necessity.

The second period - the flowering of the artist's talent - led to the creation of O. Dovzhenko's "Slavic trilogy": "Zvenigora", "Arsenal". "Earth", which testified to the mythopoetic vision of the director, which was reflected in the visual construction of these tapes and had a significant impact on the further development of world cinema. The film "Ivan" performed the function of a "plastic bridge" to the third period in the work of O. P. Dovzhenko - the period of "two Stalinist decades", which resulted in the films "Aerograd", "ITsors", "Michurin". In the work of the director, ancient Slavic mythological ideas, the specifics of Ukrainian national self-awareness, and the philosophical understanding of common human meaningful life problems were organically combined, which led to the introduction of O. P. Dovzhenko's characters into the European cultural context.