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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Another vivid example is the film festival "Open Night", which for the 24th year in a row opens new Ukrainian names in the field of cinematography and television production. "We. For us. About myself" is the motto of the festival, which carries fundamental for today theses regarding Ukrainian-language cinema. The main goal of the festival is to support national cinema, joint and foreign films that preserve the traditions of Ukrainian cinematography. Everyone who wants to can present his film, the two main conditions are the Ukrainian language and a twenty-minute film duration.

Action (action) is a genre of film art that illustrates the well-known thesis: "Goodness must have fists." The main character faces evil. Not finding the possibility of a peaceful solution to the situation, he resorts to violence, as a result of which dozens and sometimes hundreds of villains are destroyed. "Happy end" is an indispensable attribute of an action movie, evil must be punished.