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Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.

Our editors conducted a survey in which 100 respondents of different ages and genders took part. According to the results, 75% of the respondents claim that they mostly do not watch Ukrainian cinema and have a neutral attitude towards it, although their further answers let us understand that they still watch Ukrainian cinema without identifying it with Ukraine. When asked to mention Ukrainian film works, 40% of respondents could not give an answer. Among the 60% of respondents who were able to remember Ukrainian cinema, the following films were most often mentioned: "Squat32" (2019, romantic drama), "Mykyta Kozhumyak" (2016, cartoon), "Devoted" (2020, historical drama), "Mad Wedding" (2018, comedy), "I, You, He, She" (2018, comedy).

In some texts, the authors focus not so much on the film process as on its historical and social context. Thus, Z. Alfyorova draws attention to those general civilizational conflicts that were related to Ukraine and Ukrainian culture even in Soviet times. The author examines the artistic culture of Ukraine at the intersection of the influences of economic, political and socio-cultural systems and observes how the "crisis of reality", the "replacement of reality with signs of reality" is provoked both by the influence of "official" Soviet culture and the phenomena of early postmodernism. The author rightly notes that the internal dissidence of a certain circle of Ukrainian artists is reflected in the very style of screen works. However, interesting observations and theoretical generalizations do not always find concrete confirmation in the direct examination of the film process.