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At the same time as the Lumiere brothers, J. Méliès began his search in cinema, with whose name the emergence of the feature film phenomenon is associated ("Red Riding Hood", "Blue Beard", "Journey to the Moon", etc.). It is in the bowels of game cinema that a system of genres will begin to form, among which melodrama, comic drama, and adventure film were particularly popular. They existed on the screen both independently and complemented each other.

At the same time, an extremely interesting phenomenon is forming in the art of cinema - the "star system". In fact, each genre of game cinema had its own "stars". In the melodrama, they were F. Bertini, E. Santos, M. Jacobini (Italy), A. Nilsson (Denmark), V. Kholodna and I. Mozzhukhin (Russia), R. Valentino (USA); in an adventure film - Musidora (France), W. Hart and D. Fairbanks (USA); the success of the comic drama was associated with the name of the great French actor M. Linder, whose creative output had a significant impact on the development of this genre in world cinema in general and on the work of the world comedy classic Charlie Chaplin in particular.

Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.