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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The Western avant-garde of the 1920s is vividly represented in French cinematography, in particular in the films of R. Clair (1890–1981) - "Paris Fell Asleep." "Intermission"; A. Hansa (1889–198'!) – "Wheel", "Napoleon"; in the surrealist tapes of L. Beunuel ([900_1983) – "Andalusian Dog", "The Golden Age" and in the cinema of Germany, in the depths of which the direction that was called film expressionism arose. Its prominent representatives were R. Wiene (1881–1938) – the director of the film “Cab!net of Dr. Caligari”, which is considered a manifesto of this direction, F. Lang (1890–1976) – “The Nibelungen”, “Weary Death”: F. Murnau (1889–1931) – "Nosferatu", "The Last Man".

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.