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The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.

The first film studio in Hollywood was founded in 1911. Later, four major film companies were created - "Paramount Pictures" (1912 p.), "Warner Brothers" (1918 p.), "Columbia Pictures" (1919 p.), "Metro Goldwyn Mayer » (1924 p.), whose studios were in Hollywood, as well as several smaller companies. The first film that started the history of Hollywood was the western directed by Cecil B. de Mille, Indian Man.

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.