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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

At the same time, an extremely interesting phenomenon is forming in the art of cinema - the "star system". In fact, each genre of game cinema had its own "stars". In the melodrama, they were F. Bertini, E. Santos, M. Jacobini (Italy), A. Nilsson (Denmark), V. Kholodna and I. Mozzhukhin (Russia), R. Valentino (USA); in an adventure film - Musidora (France), W. Hart and D. Fairbanks (USA); the success of the comic drama was associated with the name of the great French actor M. Linder, whose creative output had a significant impact on the development of this genre in world cinema in general and on the work of the world comedy classic Charlie Chaplin in particular.

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.