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Another vivid example is the film festival "Open Night", which for the 24th year in a row opens new Ukrainian names in the field of cinematography and television production. "We. For us. About myself" is the motto of the festival, which carries fundamental for today theses regarding Ukrainian-language cinema. The main goal of the festival is to support national cinema, joint and foreign films that preserve the traditions of Ukrainian cinematography. Everyone who wants to can present his film, the two main conditions are the Ukrainian language and a twenty-minute film duration.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.

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New Ukrainian film art The rapid growth of Ukrainian cinema began relatively recently. Even at the beginning of the 21st century, new Ukrainian films remained invisible to the Ukrainian audience, and there was not even a word about the world one. In recent years, the situation has changed radically. The film is noticed, it regularly appears on the big screens and enters world film festivals. The Law "On State Support of Cinematography in Ukraine", adopted in 2017, unlike its previous version, increased the possibilities of state funding. New mechanisms aimed at supporting cinematography are being implemented: strengthening the protection of copyright and audiovisual rights on the air, financing of television series. Such initiatives should form a balanced system of the film process and everything related to it: film education, film production and film distribution. The law makes it possible to partially recover qualified expenses for the promotion of cinematography at the national level. In this way, film studios and cinemas "on wheels" are supported in small cities of Ukraine.

A text dedicated to television (by I. Pobedonostseva) stands a little apart from the general picture. And yet its appearance seems quite logical in the general structure of the book. After all, today most of the films become the achievement of a wide audience precisely thanks to their demonstration on the TV screen. In addition, television makes it possible to introduce the younger generation to the heritage of cinematic classics. Essays are thought to be just the beginning. They will become the foundation of the publication, built on a systematic and consistent presentation and analysis of the processes and phenomena of domestic cinema.