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Television (from the Greek ieie - far and the Latin iikio - vision) occupies a significant place in popularizing the art of cinema. Recently, it has become an important means of mass communication, without which it is impossible to imagine today's life. Television has its own genre structure, which it constantly develops and improves. That is why television is considered an integral factor in the cultural process today and occupies a special place in the life of a modern person.

Yuriy Shevchuk, founder and director of the Ukrainian Film Club of Columbia University, in his article " Language in the Modern Cinema of Ukraine", described this phenomenon as follows: "Ukrainian film aphorisms were included in the Russian collection "Flying Phrases and Aphorisms of the National Cinema" entirely according to the logic of colonialism, becoming a fact of imperial culture . Thus, a change in language causes a change in the national identity of a cultural product. Ukrainian film aphorisms, like entire films translated into Russian, ceased to belong to the people who created them, and became Russian not only for Russians, but also in the minds of Ukrainians themselves."

A characteristic feature of French cinematography in the 30s–60s of the 20th century. was his constant connection with the processes taking place in the philosophical environment. Thus, the creativity of the country's leading cinematographers (M. Carnet, J. Renoir, A. René, etc.), who worked in different historical periods and held different aesthetic positions, was stimulated by the concepts of the outstanding European theoretician A. Bergson. The American "counterculture", which was based on the concept of neo-Freudianism, the idea of ​​youth rebellion, was represented by A. Penn's films "The Chase" and "Little Big Man"; M. Nichols "Graduate"; D. Hopper's "Light Rider"; M. Forman - "One Flew Over the Cuckoo's Nest" etc.