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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

Wide use of archival materials seems to us to be especially valuable in scientific research. This concerns the historical exploration of the Kharkiv researcher V. Myslavsky, dedicated to the first decade of game cinema. The author "equipped" his essay with numerous references to pre-revolutionary film magazines and beautiful iconographic material. Footage from "pre-revolutionary" films is all the more valuable because the tapes themselves have hardly survived.

Some sections are frankly polemical in nature. The authors reserve the right to the original interpretation of classical works, although sometimes their interpretations seem too paradoxical. This can be said about the essays written by O. Musienko and O. Sydor-Ghibelinda.