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An important event in the development of cinema art in the 30s was the invention of sound. This new discovery actively influenced the development of the system of cinematic expressiveness, became an important component of the film image and led to the emergence of musical film genres: musicals, film operas, etc. At the same time, analyzing this period in the history of world cinema, it is necessary to remember that the 30s of the 20th century. were associated with acute social cataclysms. On the one hand, the Great Depression, which stunned the USA, and on the other hand, the imminent danger of fascism and totalitarianism, which loomed over Europe, gave rise to feelings of insecurity, fear, and tragic foreboding in the artists of the 1930s.

Wide use of archival materials seems to us to be especially valuable in scientific research. This concerns the historical exploration of the Kharkiv researcher V. Myslavsky, dedicated to the first decade of game cinema. The author "equipped" his essay with numerous references to pre-revolutionary film magazines and beautiful iconographic material. Footage from "pre-revolutionary" films is all the more valuable because the tapes themselves have hardly survived.

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood