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The systematization and generalization of important material is carried out by the research of H. Filkevich "Pages of the history of film music in Ukraine" and the investigation of O. Ravlyuk-Holitsyna, dedicated to the art of cinematography in Ukraine. These topics, which were only episodically highlighted in the domestic film opinion, seem to us to be extremely promising. After all, it is no secret that the cinematography school of Ukrainian cinema has an undeniable authority all over the world. The material of the essay itself has considerable potential. The same can be said about the perspective of covering the history of film music in Ukraine (emphasis on the wide use of folk melos, which works to strengthen the emotionally meaningful coloring of screen images).

The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The literature and social activities of J. Osborn and J. Kerouac had a significant influence on the American film process of the 60s, which determined the figurative and thematic orientation of the "counterculture" phenomenon. The tendency to the emergence of new directions occurs in the 60s of the XX century. and in the countries of Eastern Europe, in particular, in Russia, there is a "movement of the sixties", which in the art of cinema is associated with the work of M. Khutsiev - "Zastava Ilyich" and "July Rain"; A. Tarkovsky - "Ivan's Childhood"; G. Danelia - "I walk around Moscow", "Don't be sad", and became a cinematic reflection on the "Khrushchev thaw".