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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.

Oleksandr Petrovych Dovzhenko (1894–1956) is a Ukrainian film director, writer, artist, founder of Ukrainian film art. A specific feature of O. P. Dovzhenko's work is the movement from the mythological structures of the ancient Slavic worldview to "social order" and social myth-making, which determined the peculiarity of the periodization of the director's legacy. The first period is the stage of apprenticeship in the work of O. Dovzhenko, which is associated with the paintings "The Berry of Love". "Vasya the reformer" and "The Diplomat's Bag".